Gumroad — Ship a digital product in under an hour
Gumroad exists to take you from idea to charging in an afternoon. If you don't yet know whether the product will sell, the take-rate is worth the speed.
Pricing summary
10% flat. 30% if sold via Gumroad marketplace.
Estimated monthly cost
| Stage | Gumroad | Total |
|---|---|---|
| $0 (starting) | Free | Free |
| $5k MTR | ~$500 | ~$500 |
| $25k MTR | ~$2,500 | ~$2,500 |
| $100k MTR | ~$10,000 | ~$10,000 |
Estimates exclude payment processing fees and App Store / Google Play platform cuts. MTR = monthly tracked revenue.
Why this stack
- ✓Zero infra — hosted storefront and checkout
- ✓Tax handled globally (MoR)
- ✓Built-in audience features (email, discovery)
Tradeoffs
- —10% fee is steep at volume
- —Limited control over branding and checkout
Who this is for
Stage:Just getting started
Priorities:Simplicity & speed to launch · Taxes handled for you
Best fit for digital product teams that value simplicity & speed to launch and taxes handled for you.
Setup order
- 01
Create your Gumroad account
Sign up and complete the seller verification — Gumroad acts as merchant of record, so you'll provide business info for tax remittance.
Open docs → - 02
Create your first product and pricing plan
Define product name, recurring interval, currency, and any trial period. Keep your initial pricing simple — you can iterate later.
- 03
Install the SDK or use hosted checkout
Either embed the checkout JS, use a hosted checkout link, or call the API from your backend to create checkout sessions.
- 04
Test in sandbox and go live
Run end-to-end tests with test cards, confirm webhooks land in your backend, then flip the keys to production.
Alternatives to this stack
Lower fees on paid tiers, similar feature set.
Free w/ 5% or $29/mo
More flexible if you'll also sell SaaS.
5% + $0.50 per txn
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