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Substack vs Whop: Which is right for you? (1970)

TL;DR

  • Choose Substack if you want the simplest, fastest setup.
  • Choose Whop if keeping fees low matters most.
  • Both work for: teams in their respective categories.

Substack

10% of paid subscription revenue. Stripe handles payments.

Simplest way to launch a paid newsletter. Large built-in discovery network. 10% fee at scale makes it expensive compared to Ghost or Beehiiv.

Whop

3% platform + Stripe fees (~5.7–7.2% all-in)

Best for selling community access, Discord groups, and bundled digital products. Not MoR.

Pricing comparison

Pricing model
percentage
percentage
Detail
10% of paid subscription revenue. Stripe handles payments.
3% platform + Stripe fees (~5.7–7.2% all-in)

Feature comparison

Substack
Whop
Merchant of record
No
No
Paywalls
Yes
No
A/B testing
No
No
Tax handled
No
No
No-code
Yes
Yes
Open source
No
No
Ease of setup
5/5
4/5
Fee competitiveness
2/5
4/5
Conversion tooling
3/5
3/5
Advanced billing
1/5
2/5

Best for

Substack is best for Newsletters, writers, podcasts, new creators, Creators, Digital products. Whop is best for Communities, Courses, Memberships, discord access, Creators, Digital products.

FAQ

Is Substack better than Whop?

Neither is universally better. Substack is the right pick if you want the simplest, fastest setup; Whop wins if keeping fees low matters most.

Which is cheaper, Substack or Whop?

Whop ranks higher on fee competitiveness (4/5). Substack pricing: 10% of paid subscription revenue. Stripe handles payments.. Whop pricing: 3% platform + Stripe fees (~5.7–7.2% all-in).

Can I switch from Substack to Whop?

Yes — most subscription and billing tools support migration via CSV import or API. Expect to reconfigure webhooks, paywalls, and entitlements. Check both vendors' migration docs before committing.

Does Substack handle sales tax?

No. Substack does not handle tax registrations — you handle those yourself or via a separate tool.

All Substack alternatives →All Whop alternatives →

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