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Ghost vs Gumroad: Which is right for you? (1970)

TL;DR

  • Choose Ghost if keeping fees low matters most.
  • Choose Gumroad if you want global taxes and compliance handled for you.
  • Both work for: indie_creators.

Ghost

Self-hosted: free. Ghost(Pro): from $9/month. Stripe handles payments (0% platform fee).

Open source publishing platform with native paid memberships via Stripe. 0% platform fee — only Stripe's processing costs. Best for established writers who want full control.

Gumroad

10% flat. 30% if sold via Gumroad marketplace.

Fastest path from idea to first sale. Built-in marketplace gives discovery. High fees (10%) are the trade-off for zero setup friction.

Pricing comparison

Pricing model
flat_monthly
percentage
Detail
Self-hosted: free. Ghost(Pro): from $9/month. Stripe handles payments (0% platform fee).
10% flat. 30% if sold via Gumroad marketplace.

Feature comparison

Ghost
Gumroad
Merchant of record
No
Yes
Paywalls
Yes
No
A/B testing
No
No
Tax handled
No
Yes
No-code
Yes
Yes
Open source
Yes
No
Ease of setup
3/5
5/5
Fee competitiveness
5/5
2/5
Conversion tooling
3/5
3/5
Advanced billing
2/5
1/5

Best for

Ghost is best for Newsletters, blogs, Memberships, indie creators, open source, Creators. Gumroad is best for ebooks, templates, Courses, indie creators, marketplace discovery, Creators.

FAQ

Is Ghost better than Gumroad?

Neither is universally better. Ghost is the right pick if keeping fees low matters most; Gumroad wins if you want global taxes and compliance handled for you.

Which is cheaper, Ghost or Gumroad?

Ghost ranks higher on fee competitiveness (5/5). Ghost pricing: Self-hosted: free. Ghost(Pro): from $9/month. Stripe handles payments (0% platform fee).. Gumroad pricing: 10% flat. 30% if sold via Gumroad marketplace..

Can I switch from Ghost to Gumroad?

Yes — most subscription and billing tools support migration via CSV import or API. Expect to reconfigure webhooks, paywalls, and entitlements. Check both vendors' migration docs before committing.

Does Ghost handle sales tax?

No. Ghost does not handle tax registrations — you handle those yourself or via a separate tool.

All Ghost alternatives →All Gumroad alternatives →

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