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Adapty vs Purchasely: Which is right for you? (1970)

TL;DR

  • Choose Adapty if keeping fees low matters most.
  • Choose Purchasely if you need advanced billing (usage, dunning, entitlements).
  • Both work for: ios, android, react_native, flutter.

Adapty

Free up to $10k MTR, then 1% of revenue

Best single-tool choice for mobile apps that care about conversion. Covers subscription infrastructure and paywall A/B testing in one SDK.

Purchasely

From €249/month

Mobile subscription infrastructure with built-in paywall builder. Popular in European market. Covers the full stack without requiring a separate paywall tool.

Pricing comparison

Pricing model
free_until_threshold
flat_monthly
Detail
Free up to $10k MTR, then 1% of revenue
From €249/month

Feature comparison

Adapty
Purchasely
Merchant of record
No
No
Paywalls
Yes
Yes
A/B testing
Yes
Yes
Tax handled
No
No
No-code
Yes
Yes
Open source
No
No
Ease of setup
4/5
3/5
Fee competitiveness
5/5
3/5
Conversion tooling
5/5
4/5
Advanced billing
2/5
3/5

Best for

Adapty is best for iOS, Android, React Native, Flutter, Paywall optimization, Fast setup. Purchasely is best for iOS, Android, React Native, Flutter, Paywall optimization.

FAQ

Is Adapty better than Purchasely?

Neither is universally better. Adapty is the right pick if keeping fees low matters most; Purchasely wins if you need advanced billing (usage, dunning, entitlements).

Which is cheaper, Adapty or Purchasely?

Adapty ranks higher on fee competitiveness (5/5). Adapty pricing: Free up to $10k MTR, then 1% of revenue. Purchasely pricing: From €249/month.

Can I switch from Adapty to Purchasely?

Yes — most subscription and billing tools support migration via CSV import or API. Expect to reconfigure webhooks, paywalls, and entitlements. Check both vendors' migration docs before committing.

Does Adapty handle sales tax?

No. Adapty does not handle tax registrations — you handle those yourself or via a separate tool.

All Adapty alternatives →All Purchasely alternatives →

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